Analytics & EDI Platforms

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Madden Global Solutions is focused on data driven strategies to identify high volume growth opportunities and optimize sales and profitability. Our team taps into a wealth of data resources utilizing leading edge analytical & EDI platforms to generate meaningful business insights and trends to help define an effective Go-to-Market strategy in collaboration with our clients and trade partners.

Data Analytics

Our analytics team utilizes an advanced data analytics platform including Circana and SAP to analyze sales, supply chain, shopper insights and promotions at the item and store/club level to manage and optimize business performance.

New Item Development/ Product Performance

Use market and retailer data to determine opportunity gaps
Identify and follow market trends to determine white space opportunities
Competition shop to understand items in the market including retail, size, and value.
High visibility to retailers changing strategy and tactics for a deep understanding of processes and workflow
Intimate knowledge of retailer performance to identify areas of priority.
Knowledge of retailer’s growth strategy in new markets and ability to segment localized assortments.

Supply Chain Analysis

Ensure high in-stock rates for everyday turn & promotional events.
Project inventory needs using current on hand by club and on hand by DC reports.
Inform retailer if more inventory is needed in clubs/in DC’s/ on orders.
Determine timeframe for initial inventory load in to prepare for events for both retailer and manufacturer.
Monitor inventory during promotional events

Member Insight Data

Retailer specific data that helps drive actionable insights based on factual member trends and shopping patterns that help indicate incrementality for new and existing items as well as identify opportunities within categories.

Consumer shopping behavior
Sales Decomposition Tree
Basket Affinity
New item Incrementality
Repeat Purchase Rate

Promotional Evaluation

Pre-Promotion
- Track marketing accruals
- Determine best type of event, value of event, & number of events to gain the most unit velocity while not overspending based on accrual.
- Project lift, redemption rate, and total event cost based on current velocity and knowledge of performance of similar events.
- Determine inventory needs based on increased unit velocity to prepare both the retailer and the manufacturer.
Post-Promotion
- Analyze the ROI of the event.
- Update marketing accrual based on cost of event
- Determine lift of event and compare it to pre-promotion projections.
- Determine if inventory levels were sufficient or excessive to better prepare for future events.

Geographic Segmentation

Ability to identify regionality throughout a retailer’s footprint
Ability to determine right product fits based on dominant ethnicity by retailer location.
Knowledge of retailer’s expansion plans for early look at localized assortment opportunities.

EDI Platforms

True Commerce/HighJump

We are partnered with True Commerce/ HighJump Software, which is a global provider of supply chain management software that streamlines the flow of inventory and information from supplier to store shelf.

Direct IT

Direct IT is a trusted extension of our IT, accelerating our tech goals & improving our business performance. Direct IT provides security monitoring & maintenance of the network as well as cloud computing and data backup solutions.

SAP

System of record for purchase orders, SAP is a market-leading enterprise application software and technology embedded with AI & Analytics, with the best in cloud platform, meeting the business needs and contributing a competitive edge to our business.

Circana/ Formerly IRI

Comprehensive reporting platform transforming retail data into actionable insights.

Circana Analytics – Circana starts with the most complete data, adds cross-industry insights, and delivers it all through the lens of their deep category expertise. When our clients see the complete consumer, the complete store, and the complete wallet, they gain a full understanding that leads to confident action.
BJ’s Vendor Partnership Gateway (VPG) – Unites BJ’s 100%-member sales capture with Circana’s POS market measurement and advanced supply chain analytics in Circana’s Liquid Data™ technology Platform. The platform brings increased efficiency and catalyze speed to deeper, richer, insights. It also, builds on a value focused engagement with proven track record of insight driven change.

Navigator

The company’s software facilitates enterprise resource planning, customer relationship management, business accounting, document management and inventory management and other related business practices, empowering clients by helping them optimize their business through the development and delivery of industry-specific technology solutions that are innovative, intuitive, flexible and scalable.

EDI Solutions

We can act as a host for your EDI Partnering needs by allowing receipts of both live and carbon copy orders. Our team of professionals can assist with order tracking & Invoice confirmation, to ensure that your products ship and deliver on time.

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